Dating a fender showmaster
More successful that year was the follow-up to the best-selling guitar of the previous two years, which was Fender's Mexico-built Tom De Longe Stratocaster model.
Squier scored big hits in 2004 with the upgraded Jagmaster II and the popular Squier '51, a value-priced instrument with unique looks—a very cool melting pot of vintage and modern features that combined '51 Precision Bass cosmetics, Stratocaster body shape and a tinted Telecaster neck.
While the brand has produced its share of innovative designs over the past 25 years, its main focus and most successful approach has always been to be the "value brand" alternative to its big brother, Fender. Fender entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name.
S.-trained violin makers and is often referred to as "the American Stradivarius." Victor returned to Battle Creek, where he opened his own shop in 1890. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.
At the time, many other established brands offered affordable copies of classic Fender models including the Stratocaster®, Telecaster®, Precision Bass® and Jazz Bass® guitars. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day.
Squier Company in 1965; by 1982 the Squier name had resurfaced as a low-cost "value brand" alternative initially manufactured and distributed in the Japanese domestic market and soon offered to Europe, North America and the rest of the world. As his business grew, Squier moved the company to 429 Lake Ave. Up to 1900, the best violin strings were made in Europe.
The promise of a new, revitalized Fender dawned in the early 1980s as the dismal CBS era wound down, and concerned Fender officials noted the abundance of Japanese guitar makers who were blatantly copying—in some cases cloning—original vintage Fender designs with great accuracy and low costs, albeit with some occasionally bizarre details.